Message from the President

Building Tradition Together with Our Customers

October 24, 2021
Certified Manufacturing Meister, Ministry of Health, Labour and Welfare
Junsei Uemura, 11th-generation head of Yamajou Kamaboko

Seven years have passed since we launched this corporate website to share our passion and dedication to kamaboko-making.
We have been featured in media such as TV and radio, and our story has been widely shared on social media.
We are sincerely grateful for all your support.

What Does “Delicious” Truly Mean?

Since the launch of our website, we have held regular meetings to decide what kind of information to share with our customers, updating our content little by little.
One recurring topic in those discussions is: “What does it really mean for something to be delicious?”
After all, taste is subjective, and it’s ultimately up to our customers to decide what they consider delicious.

That is why we have made a conscious effort to avoid simply using the word “delicious” in our product packaging and website.
While it's a convenient word, overreliance on it can prevent us from thinking more deeply about what makes food truly enjoyable.
The question of “What is deliciousness?” has been a key theme for us in recent years.

For the Smiles That Come with Every Bite

Because each person experiences deliciousness differently, one approach might be to quantify and analyze the factors involved.
But instead, we chose a different path—one rooted in tradition.
Kamaboko has been loved for generations, and we believe it is important to honor the fundamentals.

Through years of trial and error, we succeeded in making all of our kamaboko products free of chemical seasonings.
To us, deliciousness means not only a pleasant taste, but also something that is good for the body.
By placing value on “health,” we have found a new perspective from which to explore the meaning of flavor.

“Delicious and healthy.”
We believe that the smile a customer shows when their taste buds are satisfied—and their heart is content—is the greatest reward.
Seeing those smiles, again and again, is how we hope to build a lasting tradition.